END PRODUCT
A user-friendly and digital platform combined with different subscription options ensures accessibility and choice of consumption with the subscribers. By digitizing all former and future articles both individually and as a journal it is possible for the subscriber to identify the ideal format for their particular needs, and presenting it on a digital platform allows for easy access no matter where or when you need it.
(New website)
GOAL
The user base for this project consisted of amateur archaeologists of all ages interested in material on archaeological finds and history. The main requirements were to find ways to acquire new subscribers as well as update Skalk’s website. Skalk’s articles should be presented in a desirable and easily accessible way.
PROBLEM
Skalk’s appearance and presentation were outdated, and it was difficult to become a new subscriber. They communicated only with their current subscribers, and used primarily printed medias to do so, as well as a technologically and aesthetically outdated website. The problem was, that by focusing on printed media and the same visual identity for decades, they encouraged an older demographic as well as excluded digital consumers. Consequently, this created two issues:
1) A continuous decline in subscribers as they failed to acquire new ones and lost the existing to old age.
2) A printed media meant you had to store and subscribe to full journals even if you were only interested in one article.
(Old website)
The subscribers had to subscribe to the journal for a full year at a time.
USER STUDY
Through a netnographic study (study of users through digital media) I uncovered a new target audience in the metal detector community – a community centred around the shared hobby of uncovering lost historical artifacts using metal detectors.
They expressed the need for research materiel on the artefacts they found, and sometimes used Skalk’s articles for this purpose. It wasn’t often though, as they couldn’t bring the journals with them in the field when using their detectors. They needed specific, easily accessible and geographically defined information.
The subscriber can now buy access to individual articles.
With the map feature the subscriber can easily locate relevant articles.
RESULT
The new subscription structure and website was successfully implemented which resulted in an increase in subscribers and customer satisfaction. With digital articles, new subscription options, and geographical location, the subscribers can now easily access relevant information when and where they need it.
RESPONSIBILITIES
I worked on this project as a UX designer as a part of a team consisting of a project manager, graphic designer, programmer, and a communication specialist.
Main areas of responsibility:
Workshop facilitation
UX research and analysis (flows, persona, interviews, and netnography)
Lo-fi prototyping (basic flow and interactions)
Hi-fi prototyping (used for test and development)
User test (preparation and facilitation)
